Bagattack

Don’t use plastic bags. They never die!
Viral Campaign to inform that plastic bags do not recycle.
Whenever you throw a plastic bag in the rubbish bin, it attacks you and throws it back .

”Bagattack”

MA Applied Imagination. London, 2007

A viral campaign was created to create awareness of the use of plastic bags. We planted an ‘live’ rubbish bin in two locations: Whitechapel Market & Borough Market for a day, being the latter a successful location. When people approached the bin to dispose of their rubbish, a hand from the bin threw it back at them. Most people were startled which created the ripple effect we were looking for, having people come to the bin just to find out what was going on. It became the attraction of the day, having tourists take pictures and approach the team to find out more. A week before we had launched a YouTube video to test the concept, getting more than 800 hits in a week.

Central Saint Martins College of Art and Design
Design Team: I. Ferrer, E. Skarnina, A. Rosati, K. Plota, T. Zhang, H. Lee, S. Lee